Turn your business question into a research plan. We choose the right mix of surveys, interviews, focus groups, product tests, concept tests, or quick and scrappy approaches that fit your stage.
I offer recommendations as to vendors or platforms I know to be the best fit to achieve your goals. I compare proposals, translate jargon, flag red flags, and suggest adjustments so you do not overspend or overbuild your study.
I can offer ideas, templates, or customizations for screening questions, surveys or discussion guide. Or bring your draft. I help you tighten questions, simplify language, remove bias, and build a flow that leads to clean, useful data.
Low incidence, weird response patterns, confusing open ends. I help you monitor what is happening in field and adjust before it is too late.
Too much data and no idea what it all means? I help you pull out the story and key findings, and the decisions you can act on.
Book a free 20-minute consultation.
Tell me what your goals are and where you feel stuck.
I'll sketch out possible paths, discussing pros & cons of each
You pick the support that is right for you, your team and budget.
