I am Lara Fordis. Since 2013, I have worked as an independent market research and consumer insights consultant for brands in CPG, especially food, wellness, regulated products that are not federally legal (and caused much disruption for me!), apps, and beyond. Prior to that, I spent 15 years working for other market research agencies who serve Fortune 100 clients.

Once I started my consultancy, I gravitated towards entrepreneurs at various stages in the business, often with big dreams and emerging brands. I wanted to help these smart, ambitious founders who often had big questions and no research team. They either tried to figure it out on their own, more recently with AI or felt pressured into agency proposals that did not fit their end goals nor a realistic budget. I knew there had to be another way to support them.

Research Wingwoman is my answer to that. I bring the experience of a seasoned researcher and the personality of a friendly co-pilot. I explain things in plain language, share the why behind my recommendations, and treat your budget like it is my own.

My style is collaborative, honest, and a little bit scrappy. I am here to make research feel possible, not intimidating, and to help you feel proud of the decisions you make with your data.

When we work together you are not just renting my brain. You are getting a partner who genuinely cares about your brand, your customers, and your peace of mind.