No. Research Wingwoman is a new advocacy-oriented service, not an agency. I help you design, refine, oversee, and interpret research, but I do not sell fieldwork nor markup vendor services. That keeps my advice objective and centered on what and who you actually need.
Often, yes. Many projects can be handled with a mix of DIY tools and the right guidance. When it makes sense to bring in an agency or a panel vendor, I make recommendations, help you scope the work and choose wisely. I also serve as your advocate for platforms, agencies or contractors who can best match with your specific project needs.
Not at all. You can describe your situation in normal language. My job is to translate it into a research approach and explain what we are doing in a way that feels clear and comfortable. I've taught classes and mentored, and I offer the flexibility to learn as much or as little as you wish.
Concept tests, flavor or feature prioritization, customer understanding, message testing, satisfaction surveys, in-home product testing, and more. If it involves primary research or putting questions in front of real people, there is a good chance I can help.
I can help interpret results, highlight key findings, and connect them back to your original questions that drove the research. I can guide you to focus on the story and the decisions, not just charts. Depending on your need, I can offer option for people who produce various types of reports.
I work often with CPG, food and beverage, wellness, and cannabis brands, but the core skills apply across many categories. Although most of my work is B2C, I have done B2B and research on services, not just products, in the course of my career. If you are trying to understand people and make better product or marketing decisions, we can probably work together. And if I cannot personally help you, I can recommend someone who can.