What is Research Wingwoman?

Objective market research advocacy and guidance for scrappy businesses stuck between risky DIY and expensive agencies 

If you have a survey draft, a vendor quote, or a research idea that feels a little scary, I help you turn it into a clear, confident plan. No jargon. No judgment. Just an experienced partner in your corner.
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The DIY path

You write your own survey, rely on AI, pick a panel vendor, and cross your fingers that you will get something useful back.

  • Hours lost to searching for the "right" solution and learning best practices

  • Guessing about sample size and targeting

  • You don't know what you don't know

  • Worry that the data might be flawed or biased

  • Not sure how best to apply data to address the issues
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The Middle Path

Research Wingwoman is here for the decision-maker who says:

  • I want to do this well, but I do not need a full agency

  • I want to protect my budget and still get real answers

  • Doing this by myself with DIY is time-consuming and AI feels risky

  • I want someone experienced on my side, looking out for my best interests, not selling me more

You get an experienced, objective partner who helps you plan and run research that fits your stage, your resources, and your goals. No upsells. No mystery markups. No judgement if your first draft is messy...or you don't even know how to start.
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The Agency Path

You get a polished proposal with a big price tag and more bells and whistles than you truly need.

  • Overbuilt studies that break or stress your budget

  • Not knowing how to negotiate for best value vs. price

  • Pitch decks & promises that are impressive but seem to good to be true

  • Staff who execute were not involved in original sales process

  • Concerns about scope changes, budget increases or agency fees
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